6 Things Your Custom Business Signs Need For Success

Signs are an inexpensive yet cost effective solution for successful marketing. In fact, a good sign has the ability to increase your company's profit margins by promoting your business around the clock, even while you sleep. To ensure that your custom business signs are effective, you'll want to include the following features:

Proper Branding

Branding is an important aspect of your business that you can't afford to overlook, because it's what introduces your products and services to the world. Your brand tells people what they can expect when doing business with you, and the base of a good brand is an eye-catching logo.

After designing a solid logo that relays your company's mission and portrays the benefits of your business, ensure that the logo is a prominent part of your custom signage designs. You can make your logo the centerpiece of your overall message, or incorporate it into the background so it sits behind your sign's message and other graphics.

Vibrant Photos

Many variations of the phrase "a picture is worth a thousand words" have been used by successful journalists throughout history, and for good reason. A single photo can tell your company's story and put a face on your brand. You can choose to use a portrait of yourself, an interior photo of your retail or office space, or a high quality depiction of your products as the "face" of your company.

A Simple Slogan

A slogan that's catchy enough for people to remember will make it easy for them to recognize your signage and branding as soon as they see it, which helps to build authority for your business within your industry and creates trustworthiness that is sure to increase your customer base.

Your slogan needs to be short and sweet, yet descriptive at the same time. For example, if you run a 24 hour food delivery service your slogan might be "Food Your Way – All Day Everyday" It's catchy, it's short enough to quickly remember, and it describes exactly what people can expect from the business!

Some Contact Info

Unfortunately, not everyone is going to be inclined to walk right into your place of business upon seeing your signage. But as marketing luck would have it, you can increase your reach by providing some contact information on your signs, even if they're right in front of your store. There's no need to overload your sign with every communication method your company uses. Instead, choose one preferred method and use it for all of your signs to streamline communication with potential customers. A phone number, email address, website, or even social media account are all great options.

Plenty of Color

Another important aspect to think about while designing your custom business signage is a color scheme. Colors can have an effect on how passersby react to your signs. A strong signature color such as red or blue is a great way to grab attention, and accent colors like yellow help to associate your business with feelings of happiness. Choose just two or three colors for your signs so you don't overwhelm the text and graphics that are included in the overall design.

A Call-to-Action

It's important to actually ask your sign readers to do what you want them to do; otherwise you're risking the loss of potential customers who are on the fence about whether or not to check out your products or services. Something as simple as asking readers to visit your website or check out your coupons in the local paper is all it takes to ignite action within them. If you're short on space, simply add "call us" in front of your phone number and you'll more than likely notice an increase in customer contact.

These custom sign design ideas will help you make a splash in your community and ensure that people both recognize and trust your business, which makes them more likely to come to you when they're looking for products and services like the ones you offer.

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